The Quick Guide to Email Marketing for Membership Sites

Email marketing has an average ROI of 3800% That’s a $38 return for every dollar spent. Over 80% of SMBs rely on email as their primary channel for customer acquisition…


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What to Know About Monetizing Your Subscription Content

Whether you love or hate the idea of paying for exclusive content, monetized subscriptions are here to stay. But that’s not necessarily a bad thing, especially if you want to…


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YouTube vs. Vimeo vs. Wistia: Which Video Host is Best for Training Websites?

Video is an incredibly powerful medium for online learning. Studies show that video can improve the brain’s ability to remember concepts better in the short term as well as increase…


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The New Member Onboarding Guide for Better Retention

There’s no doubt that it takes effort to turn a site visitor into a customer. It can be even trickier for subscription or membership businesses because the one-time sale or…


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3 Essential WordPress Plugins for Membership Sites

What are the best WordPress membership plugins for creating and running a membership site? Whether you’re developing your WordPress membership site yourself or you’re sourcing it through another developer or…


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Membership Website Owner Interview with Kyle Weiger

We recently had the privilege of interviewing one of our most successful customers – Kyle Weiger. Kyle is a handstand coach, yoga instructor, and internet entrepreneur. He shares some of…


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How to Use Referrals to Drive Traffic to Your Subscription Website

How do you get more traffic to your site? That’s the question site owners have been trying to answer since the dawn of the Internet. The answer you’ll likely hear…


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The Best Tools To Track Membership User Engagement

Engagement shouldn’t be hard to track. Yet many membership businesses struggle to find the right tools to track engagement metrics. Even if you have some solid figures on user behavior,…


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7 Design Best Practices for WordPress Membership Sites

We believe that anyone can build a WordPress membership website. Yes, anyone. There are plenty of good reasons to DIY your membership site (and good reasons not to), but for…


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How To Build a Content-as-a-Service (CaaS) Platform

How much content do you produce on a daily basis? From emails to blog posts, web applications, free guides and downloadables, social media posts, videos, webinars and every other bit…


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How to Increase Your Member Retention Rates In the Next Year

One retained member is worth a hundred new members. Studies show that 80% of your future profits will come from just 20% of your existing customers, and retained customers will…


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Pricing Strategies That Convert Leads Into Members

“Is it worth the price?” It doesn’t matter if your prices are $10 a month or $100, customers will always be on the hunt for the best deal. That’s why…


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3 Mistakes That Increase Member Churn (And How to Fix Them)

All businesses struggle with customer churn to some degree. Studies show that half of your customers will churn every five years on average, so it shouldn’t come as a surprise…


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Read This Before Hiring a WordPress Developer to Build Your Member Site

There’s a lot that goes into running a successful online membership business. You have to understand what your customers want and know how to give them the best value for…


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Is Your Business Subscription Worthy? Here’s What to Know

Could you build a successful subscription or membership service out of your business? Today it seems like everyone is jumping on the bandwagon of the subscription economy. Every ecommerce business…


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