Blog
Strategy and Insights for Membership Websites.
[Infographic] Why You Should Start a Subscription Business
The subscription model is nothing new. The idea of recurring revenue is as old as newspapers and periodicals. But if you feel like you’re seeing subscription pricing everywhere these days……
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Want to Become the Next Subscription Site like Lynda.com?
Do you want to be the next Lynda? Lynda.com has been revolutionary for the subscription economy. Though it started as a free online resource dedicated to helping others improve basic…
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The Quick Guide to Email Marketing for Membership Sites
Email marketing has an average ROI of 3800% That’s a $38 return for every dollar spent. Over 80% of SMBs rely on email as their primary channel for customer acquisition…
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What to Know About Monetizing Your Subscription Content
Whether you love or hate the idea of paying for exclusive content, monetized subscriptions are here to stay. But that’s not necessarily a bad thing, especially if you want to…
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YouTube vs. Vimeo vs. Wistia: Which Video Host is Best for Training Websites?
Video is an incredibly powerful medium for online learning. Studies show that video can improve the brain’s ability to remember concepts better in the short term as well as increase…
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The New Member Onboarding Guide for Better Retention
There’s no doubt that it takes effort to turn a site visitor into a customer. It can be even trickier for subscription or membership businesses because the one-time sale or…
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3 Essential WordPress Plugins for Membership Sites
What are the best WordPress membership plugins for creating and running a membership site? Whether you’re developing your WordPress membership site yourself or you’re sourcing it through another developer or…
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Membership Website Owner Interview with Kyle Weiger
We recently had the privilege of interviewing one of our most successful customers – Kyle Weiger. Kyle is a handstand coach, yoga instructor, and internet entrepreneur. He shares some of…
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How to Use Referrals to Drive Traffic to Your Subscription Website
How do you get more traffic to your site? That’s the question site owners have been trying to answer since the dawn of the Internet. The answer you’ll likely hear…
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The Best Tools To Track Membership User Engagement
Engagement shouldn’t be hard to track. Yet many membership businesses struggle to find the right tools to track engagement metrics. Even if you have some solid figures on user behavior,…
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7 Design Best Practices for WordPress Membership Sites
We believe that anyone can build a WordPress membership website. Yes, anyone. There are plenty of good reasons to DIY your membership site (and good reasons not to), but for…
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How To Build a Content-as-a-Service (CaaS) Platform
How much content do you produce on a daily basis? From emails to blog posts, web applications, free guides and downloadables, social media posts, videos, webinars and every other bit…
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How to Increase Your Member Retention Rates In the Next Year
One retained member is worth a hundred new members. Studies show that 80% of your future profits will come from just 20% of your existing customers, and retained customers will…
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Pricing Strategies That Convert Leads Into Members
“Is it worth the price?” It doesn’t matter if your prices are $10 a month or $100, customers will always be on the hunt for the best deal. That’s why…
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3 Mistakes That Increase Member Churn (And How to Fix Them)
All businesses struggle with customer churn to some degree. Studies show that half of your customers will churn every five years on average, so it shouldn’t come as a surprise…
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