The demand for Software-as-a-Service (SaaS) is growing. So is the consumer desire for subscription-based pricing models.
Not only does subscription pricing make expensive software affordable for the end-user, but it also helps generate more income for the business. This dynamic allows many companies to create sustainable growth with their product MVPs, whether they’re creating those products as a relatively new startup or as market-dominating behemoth (looking at you, Amazon!).
If you’ve ever dreamed of starting a subscription SaaS business or moving your products to the subscription model, now is the time. Here’s a look a the stats behind the rising SaaS subscription economy.
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Sources:
Welcome to the Subscription Economy | SaaSmetrics.com
2018 SaaS Industry Market Report | FinancesOnline
2017 State of the SaaS Powered Workplace | BetterCloud
SaaS in 2018 | Teksmobile
The Great Big List of SaaS Stats and Benchmarks | SaaSX.com
The Subscription Economy Shift is Bigger Than You Think | Zuora
Revenue Per Employee Trends | Tom Tunguz
SaaS Startup Benchmarks | Tom Tunguz
5th Annual SaaS Metrics Report | Totango
Saas Churn Rate: What’s Acceptable? | Sixteen Ventures
2016 SaaS Survey Part 1 | For Entrepreneurs
2016 SaaS Survey Part 2 | For Entrepreneurs
How Per User Pricing Damages SaaS Revenue Generation | Cobloom
User Pricing Strategy to Boost Sales | HBR
Why You Should Change Your SaaS Pricing | Price Intelligently
SaaS Pricing Insights | OpenView Labs
Top 6 SaaS Analytics Tools | DYNO Mapper
Welcome to the Subscription Economy | SaaS Metrics
Moving to a Software Subscription Model | Gartner
