5 Quick Tips to Optimize Your Email Marketing Automation
If you sell a SAAS product or online subscription you’re probably using email automation to engage with your customers. Use these 5 quick tips to optimize your campaigns.
1) Stop Emailing EVERY Day!
I see this far too many times… an email every day, for 7 or 8 days straight. That’s just asking for users to un-subscribe. Put yourself in their shoes – would you want an email EVERY day? No. Most people have hundreds, if not thousands of emails cluttered in their inbox. So sending them back-to-back emails is asking to be thrown in the “I don’t check that” pile.
Every other day, or third day, is just fine.
2) Keep your Emails Short and Concise
A good email gets straight to the point – here’s what I have for you. Not a long list of things that require time to sift through. If it’s too much content people will trash it and move on.
3) Use an Image
Emails without images are like Craigslist ads… boring and static. Give your users a contextual image that intrigues them to read on. That said, don’t get carried away and use 10 images! Pick one good image to re-inforce your message.
4) Personalize the Sender
Sending from a “noreply” account prevents your users from responding to your email, which is basically telling them you just want to talk (and not listen). Personalize your emails with a real sender and throw a small thumbnail in to humanize your messages. You never know… a quick response could be the difference in a new customer.
5) Include a Call-to-Action
Make sure there’s a clear call-to-action at the end of the email, preferably in button form. This gives users a clear indication of how to reach out if they dig your message.
There’s plenty of other ways to optimize your email automation, but these quick tips should yield some improvement to your current efforts. We’ve found plenty of success with them at MemberDev, so try them out and see for yourself.
Ali is the founder of MemberDev. He's a serial entrepreneur and software engineer with over a decade of experience building technology. Ali's spent the last 5 years focusing on membership websites and the subscription business model. He loves helping start-ups and small businesses with early stage development and growth.