The Membership Sales Funnel Guide: Top-of-the-Funnel Marketing 101

What’s the best way for membership sites to generate quality leads?

Customers are the backbone of your business, but finding and keeping them isn’t as easy as it sounds. With more businesses embracing the recurring revenue subscription model than ever before, the competition has never been higher, which makes it essential to learn how to differentiate and drive growth.

The key lies in understanding the membership sales funnel. Although the traditional sales funnel approach is well established, membership and subscription sites have unique lead generation leads that require a different approach. The top-of-the-funnel is particularly important because every customer starts somewhere with your business. That first impression — or series of impressions — can make or break a lifelong relationship.

So what does the top-of-the-funnel look like for a membership site? And more importantly, how can you optimize your top-of-the-funnel marketing to capture new and better leads?

What’s the best way for membership sites to generate quality leads? Customers are the backbone of your business, but finding and keeping them isn’t as easy as it sounds. With…

Author

Joanne Penn

Joanne is a content strategist at MemberDev. She helps B2B and SaaS companies promote their message and drive engagement through well-researched content marketing.