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When does a custom membership platform make sense?

We get this question ALL the time – “When does a custom membership platform make sense for my business?”

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What’s the ROI of a new membership website?

This is a common question that comes up when membership site owners are entertaining the thought of a re-design or significant new development.

With most complex questions in life, the answer is “it depends.” However, we can isolate a few things to help you evaluate the general answer.

There are 3 core considerations for any membership website:

  1. Content
  2. UX
  3. Performance

Let’s break each one down.

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How should I price my membership subscriptions?

This is one of the most commonly asked questions we get from new membership site owners. How should I price my membership subscriptions, and why?

I like to answer this with 3 major factors:

  • 1) What kind of content schdeule are you committing to?
  • 2) What are the supply/demand economics for your product offering?
  • 3) What kind of member do you want to attract?
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