What’s the ROI of a new membership website?

This is a common question that comes up when membership site owners are entertaining the thought of a re-design or significant new development.

With most complex questions in life, the answer is “it depends.” However, we can isolate a few things to help you evaluate the general answer.

There are 3 core considerations for any membership website:

  1. Content
  2. UX
  3. Performance

Let’s break each one down.

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Ali Jafarian




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